About Good Four

Good Four is a national movement for good. On April 4, participating brands and organizations across the country are encouraged to give their employees four hours of paid time to volunteer and give back to their communities.

When we launched Good Four last year, we invited you to Do Good Sh*t with us. And you did it. A lot of it. The inaugural Good Four event sparked a lot of Good Sh*t in communities across the country with nearly 3,000 hours donated.

But the first four were only the beginning.

The Movement

2017 was a challenging year. You couldn’t turn on the television or log on to Facebook without being reminded of our division and polarization, struggles and conflicts. We also saw two especially troubling trends. The first was businesses putting profit above all else — above people, above the environment, above doing the right thing. The second was that we saw a culture of "activism" that was playing itself out on social media ONLY. Lots of people were talking, but very few were taking action.

Good Four is a movement in direct opposition to these two trends. We believe in the power of business to do good in the world and we want to put a flag in the ground and prove there is a better way. We also believe that creating change is about more than a click. Good Four is about rolling up your sleeve and putting in the work to give back and crate real, sustainable change. We believe that service is a thread with the power to bring us all back together.

Now that 2018 is here, let’s use these four hours for good to inspire a workplace culture of service that goes beyond a single click and a single day to become the new normal.

Are you in? 

Who started Good Four? 

That'd be us. We are Brains on Fire and we are a creative company that believes in the power of human connection. We partner with bold brands and organizations that want to grow so they can do more good in the world.

We are also a certified B Corp and proud of it! Over 2,400 B Corps exist in over 50 countries, and despite all our different industries, we all have one goal — to be part of a global economy that uses business for good. Our B Corp journey was the spark that ignited Good Four. During that journey we implemented an employee policy that allows our team four paid hours of volunteer time each month. 

Our dream is that this movement takes on a life of its own and grows beyond a single day of action. We hope that more companies embrace a monthly policy that offers their employees four paid volunteer hours every month. In fact, we've made it easy for you... you can steal our employee policy here.