Good Four is a national movement for good. On April 4, participating brands and organizations across the country are encouraged to give their employees four hours of paid time to volunteer and give back to their communities.
When we launched Good Four last year, we invited you to Do Good Sh*t with us. And you did it. A lot of it. The inaugural Good Four event sparked a lot of Good Sh*t in communities across the country with nearly 3,000 hours donated.
But the first four were only the beginning.
2017 was a challenging year. You couldn’t turn on the television or log on to Facebook without being reminded of our division and polarization, struggles and conflicts. We also saw two especially troubling trends. The first was businesses putting profit above all else — above people, above the environment, above doing the right thing. The second was that we saw a culture of "activism" that was playing itself out on social media ONLY. Lots of people were talking, but very few were taking action.
Good Four is a movement in direct opposition to these two trends. We believe in the power of business to do good in the world and we want to put a flag in the ground and prove there is a better way. We also believe that creating change is about more than a click. Good Four is about rolling up your sleeve and putting in the work to give back and crate real, sustainable change. We believe that service is a thread with the power to bring us all back together.
Now that 2018 is here, let’s use these four hours for good to inspire a workplace culture of service that goes beyond a single click and a single day to become the new normal.
Are you in?