You have frequent questions. We have frequent answers.
WHAT IS GOOD FOUR?
Good Four is a national movement mobilizing brands and the creative industry for the greater good. It’s one day a year when companies across the country set aside four hours for their employees and teams to donate time, talent and passion to a cause or nonprofit of their choice.
Slightly longer answer:
We all know that winning brands do more than just sell a product or service. They’re on a mission to do some real good in the world. We believe our industry can play a major role in becoming a massive force for good. We’ve already got the talent and heart, we just need to make the time.
WHEN DOES GOOD FOUR TAKE PLACE?
4/4/2017. (Bonus: April is National Volunteer Month.)
WHY DOES GOOD FOUR EXIST?
Research shows that employees who volunteer through the workplace are less stressed, have stronger bonds with their colleagues, and are 2x more likely to be happy with the progression of their careers. Volunteerism in the workplace is good for employees, good for communities, and good for business.
In the creative industry, it’s easy to live our lives with heads down, hyperfocused on projects, briefs, projections, timelines and deadlines. We created Good Four as a national day for all of us to take a breath, step out of the mania and carve out some time to do something that not only makes us feel good, but makes our communities and our workplaces a little bit better, too.
WHO CAN PARTICIPATE IN GOOD FOUR?
From brands to individuals, corporations to start ups, everyone is invited to participate in Good Four.
There are a lot of public misperceptions about the advertising and marketing industries. (Thanks a lot, Don Draper.) And while some people think we’re all just pushing product and making “pretty trash,” we know better. The dream is that Good Four will become a massive movement that reframes how the outside world views our industry. But even more, we want to help other companies, agencies and firms foster happier cultures by embracing the little things (like four hours of Good Time) that are good for employees, good for communities and good for business.
HOW DOES GOOD FOUR WORK?
Opt-in to Good Four by signing up here. (We'll send you occasional updates leading up to the day of the event.)
Set aside four hours on 4/4 for your team to volunteer their time or talent to a nonprofit or cause of your choosing.
Block that time on the calendar + let everyone know what’s happening.
Decide whether you will volunteer as individuals for organizations focused on personal passions or collectively as a team.
Reach out to those organization(s) to get things in place for 4/4.
On 4/4, be sure to use the hashtag #GoodFour to share your Good Four story on Instagram.
DO I HAVE TO VOLUNTEER CREATIVE SERVICES?
Nope. We find that many creatives like to volunteer their talent to organizations that might not have a budget to pay for it otherwise, but desperately need help when it comes to things like branding or social media strategy.
Having said that, how you volunteer is completely up to you. If you’re more of a get-down-in-the-trenches-and-get-your-hands-dirty type, that’s awesome, too.
Good Four YOU! (See what we did there?) If you already have an internal employee volunteer program, that makes you all the more qualified to help us bring others into the fold. Ultimately, our goal with Good Four is to help businesses and brands of all sizes realize the power and potential of making time to do good.
We already have an employee volunteer program in place. Now what?
By participating in Good Four (and showing off that good thing you already do), you can help demonstrate that giving back doesn't have to be costly or complicated.
WHO’S IN CHARGE OF THIS SHINDIG?
WHAT INSPIRED YOU TO CREATE GOOD FOUR?
In 2016, we embarked on a journey to become a B Corp. Along the way, we have invested time and energy into reworking our internal culture and programs to align with B Corp values. Part of that involved the creation of “Good Time,” the seed of Good Four. Each month, our employees receive four (paid!) hours of time to volunteer on the clock. To date, they’ve done everything from tutoring children to creating a social media strategy for a local event to volunteering with a domestic violence shelter to building a house through Habitat for Humanity.
The implementation of our internal “Good Time” program has boosted our camaraderie, while also creating a stronger internal culture. We only work with clients who are doing well by doing good, because we fully believe in the inevitable success of brands with a higher purpose that gets them out of bed each day. This is one way we’re walking the walk, not just talking the talk.
Like all great love stories, this one begins with the USPS. (Okay. Maybe not.) If you're reading this because you received a printed invite, here's to the power of paper.
At the inception of the Good Four process, our team scoured the web and sifted through hundreds of agency sites from every state in the USA. We picked roughly 150 kindred spirits to specially invite into the Good Four loop. You're one of them. We like you. We really like you.
WHAT’S THE DEAL WITH THIS INVITE I RECEIVED IN THE MAIL?
Good karma. Warm fuzzies. That loving feeling. (We’ll also list your brand and logo on the Good Four website.) In addition, we'll randomly select four participating agencies and donate $100 to the cause or nonprofit(s) of their choosing.
WHAT’S IN IT FOR US?
OKAY, WE’RE IN. NOW WHAT?
But seriously, tell all your friends. Challenge them to a Good Four agency showdown. Send them to this website. The more, the merrier.
Once you have signed up to participate in Good Four, start sharing Good Four on social media. Drink some wine and launch a message in a bottle.